ENVIRONMENT AND TOURISM
Central, Central Highland regions aim for int’l tourism brands
12 June 2017 | 11:28:00 AM
It is necessary for the central and Central Highland regions to enhance connectivity, increase competitiveness, and build international-standard brands to obtain sustainable tourism development.

Deputy Minister of Culture, Sports and Tourism Vuong Duy Bien made the remark at a forum in Tam Ky city, the central province of Quang Nam, on June 10 as part of the sixth Quang Nam Heritage Festival.
The central and Central Highlands are important areas in the national tourism development strategy through 2020, with a vision towards 2030, he said, referring to Thua Thien-Hue, Quang Binh, Quang Nam, Da Nang, Khanh Hoa, and Lam Dong as successful examples in developing tourism into a key industry for local economy.
However, the regions are yet to own any international-standard tourism brands, which hinders their further growth, the official said.
Deputy Prime Minister Vu Duc Dam recommended that localities should make use of their natural and cultural advantages to create unique products and bolster regional connection to attract more visitors.
To develop tourism, local authorities should look for financial resources from private businesses, he said, adding that human resources training is also one of the important factors.
The central region, which boasts numerous world heritage sites, beautiful beaches and classy resorts, has been touting itself as “the central heritage road”, with Da Nang City dubbed the “gateway” linking the world heritage sites of My Son Sanctuary and the ancient town of Hoi An in Quang Nam province with the ancient imperial city of Hue.
Meanwhile, the Central Highlands, comprising five provinces of Dak Lak, Dak Nong, Lam Dong, Gia Lai and Kon Tum, is a land of imposing mountains and forests.
The region is home to many ethnic minorities with varied customs and lifestyles. Its gong culture was recognised as a Masterpiece of Oral and an Intangible Cultural Heritage of Humanity by UNESCO in 2005.
(VNA)
Views: 2894
Other news
Time Out names Ho Chi Minh Trail among Asia’s top 7 road trips (03/10/2025 08:11:AM )
Tuyen Quang cafe owner draws international visitors with traditional dance (28/09/2025 07:56:AM )
Quang Ninh offers free drinks and local specialities to tourists (27/09/2025 07:36:AM )
Experts see tourism potential in Hanoi’s revived To Lich River (20/09/2025 07:28:AM )
Danang hotel fined for environmental, food safety violations (17/09/2025 05:54:AM )
Danang opens free tourist attractions on National Day (02/09/2025 07:56:AM )
Foreign visitors to Vietnam near 10.7 million in first six months (07/07/2025 07:14:AM )
Hue draws tourists with heritage and green tourism push (06/07/2025 07:29:AM )
Dalat named among Asia’s Most Affordable Summer Getaways (04/07/2025 07:28:AM )