The boom in e-commerce in 2025, especially livestream selling on social platforms, brought revenue but also violations of origin, labelling and pricing rules. Over the year the market management force handled 186 online violations and seized nearly 200,000 product units with a combined value of VND 6.2 billion (approximately USD 258,000).
The gold market was volatile with prices repeatedly hitting new global peaks, stimulating smuggling and intensifying pressure on origin and e-invoice management. Authorities dealt with 30 violations and seized gold jewellery of unclear origin valued at VND 1.16 billion (approximately USD 48,000).
Head of the Ho Chi Minh City Market Management Division Truong Van Ba said the division conducted nearly 1,300 inspections, imposed fines and contributed more than VND 26.4 billion (approximately USD 1.1 million) to the state budget in 2025. Notably 13 serious cases were referred to prosecutors for possible criminal charges.
With consumer demand expected to rise during the Lunar New Year and ongoing global economic uncertainty, the Ho Chi Minh City market management force has said it will focus strongly on four priority areas this year: food safety, counterfeit goods, origin verification and e-commerce.