The campaign is an initiative by Vietnam Airlines and MoMo, with technical support, implementation, and monitoring provided by PanNature. It is part of the partners’ joint effort to restore forests in Northwest Vietnam, supporting PanNature’s long-term “Greening the Forests” program (Rung Xanh Len).

This year’s campaign planted 60,000 native trees – including Michelia mediocris, Canarium tramdenum, Parashorea chinensis, Sindora tonkinensis, Cinnamomum cassia, and Castanopsis spp. – across nearly 100 hectares of protection forest around Xuan Nha Nature Reserve.

“Greening the Forests”, launched by PanNature in 2022, aims to restore 500 hectares of natural forest linking Mai Chau (Hoa Binh) and Van Ho (Son La) over a 10-year period (2022–2032). This forest belt is a vital “green lung” of Northwest Vietnam and an important habitat for the endangered white-cheeked gibbon and many endemic species. Since 2022, with the support of businesses, partners, and communities, PanNature has planted more than 180,000 trees, restoring over 280 hectares of forest.

The event showcases the effectiveness of multi-stakeholder collaboration between businesses, conservation organizations, local authorities, and communities in forest restoration. These efforts will be followed by monitoring, maintenance, and periodic assessments to ensure sustainable forest growth and the long-term conservation of biodiversity in Northwest Vietnam.

Some photos from the event: